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Behavioural profiles

What do users do on digital heritage sites? And what would they like to do if the preferred functionality were available to them? Insights of this kind are of great importance to heritage institutions, regardless of their sector or collection type. That is why users’ behaviour is being researched within the Dutch Digital Heritage Network.

Behaviour as a starting point

This joint research has led to the development of eight behavioural profiles for digital heritage. In the online environment where digital heritage is increasingly being offered, it is the individual user who chooses what they want to know, learn or experience. An individual’s type of behaviour (and the associated requirements) will depend on the context of the moment: the same user may exhibit a different types of usage behaviour at different times. We therefore assume a segmentation based on behaviour rather than by individual.

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