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Baseline measurement of digital heritage reach

To increase the social value of the collections (the mission of the Dutch Digital Heritage Network), it is essential that people come into contact with them. In 2017, GfK research agency, commissioned by the Dutch Digital Heritage Network carried out a baseline measurement of how many people in the Netherlands had come into contact with digital heritage. The results were presented on 7 April 2017 during Digital Heritage Week. They showed that no less than 86% of the Dutch visit websites of heritage institutions, common heritage portals and well-known story channels in the field of digital heritage.

Popular sites

The 86% reach is almost as high as that of Wikipedia in the Netherlands (87%). The research included a large number of websites on which digital heritage can be found. The most popular sites are those of libraries, of the nature preservation and restoration association Natuurmonumenten, museumkaart.nl and myheritage.nl. Websites from the tourism, museum and recreation category are the most frequently visited (29%), closely followed by genealogical research (27%).

Visitor profile

A closer examination of 15 featured heritage websites also provides a profile of the average website visitor. For example, the percentage of people over 50 who visit heritage websites (33%) is on average lower than the total number of people over 50 in the Netherlands (41%). What’s more, the average heritage website visitor is more highly educated than the average Dutchman or woman.

If you want more information, please contact Chris Groeneveld, domain manager for Visible Digital Heritage, at chris.groeneveld@netwerkdigitaalerfgoed.nl or 06 51 44 80 00.


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